Welcome to SOUTAC™ - The Sound of Distinction

Sound affects human beings profoundly - for example, research shows that the right sound can increase retail sales by up to 69%.

The Sound Agency are world experts in how to apply sound appropriately in all aspects of business: our Chairman Julian Treasure literally wrote the book on the subject. Interestingly, most of the effects of sound occur at an unconscious level, which is why most spaces are designed for the eyes only, with little or no attention paid to their sound. There has been a whole dimension missing in architecture and interior design. Now at last there is a simple, high quality way to add top-class, bespoke sound design to any space, from a home to a shopping mall.

Welcome to SOUTAC™

FREE SOUNDSCAPE SAMPLE A 30-minute recording of the
soundscape we created specifically for the Saudi Gulf Luxury Trade Fair is available for free download here >

STREAM 1: SOUNDSCAPES These are the aural equivalent of wallpaper. They use natural elements such as water and birdsong plus gentle musical elements to create a beautiful ambience. What’s more, they are not recordings: they are generated in real time by the latest technology, so they are always fresh, and never repetitive. We offer a range of preset channels, or we can design one exclusively for your brand, business space or home.

STREAM 2: MUSIC This is the most powerful type of sound for creating a mood, whether it’s background music in a shop or restaurant, or a party or a formal dinner in a home. We have exclusive access to 98% of all Arab music – as well as any Western music, of course. You can choose from a range of tempos and many styles, including Egyptian, Lebanese, Gulf and Saudi. Use one of our preset channels or we can program a bespoke playlist just for you.

STREAM 3: LIVE PRAYERS We will offer scheduled live prayers from local mosques across the Middle East, as well as a 24-hour prayer channel.

SIMPLE TO INSTALL The audio streams are delivered via our Ambifier™ system. All the complexity is at the server end. All that’s required at the client end is one small, elegant box, which plugs directly into your sound system.